track tv and radio

Corporate reputations take decades to build, but they can crack in a matter of minutes. While most brands keep a close eye on their social media feeds, trouble often brews elsewhere first. Traditional airwaves still hold massive sway over public opinion. When a crisis hits the morning talk shows or local news stations, waiting until the evening to react is already too late. Monitoring these channels lets companies spot the early warning signs before a small issue turns into a major public relations disaster. The Power of Real-Time Tracking Most business leaders think they have a handle on their public image because they track online comments. However, radio and television broadcasts still reach millions of households daily. A negative comment by a prominent presenter or an inaccurate news package can trigger a wave of outrage online. Businesses use tools to track tv and radio programs across the country simultaneously. This round-the-clock observation ensures that when a …