Tag: public relations for nonprofit organizations

How should a charity communicate a merger to donors and the public?

How should a charity communicate a merger to donors and the public?

When two charities merge, how you share the news matters a lot. It builds trust long before the actual work changes. Donors want to know that services will continue. They need to see that you are still a wise steward of funds and care about the mission. Staff and volunteers are also worried about jobs and the future. “Honest updates stop rumors.” Good communication uses plain words. When you...
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