Palm Angels Archives

Eric Emanuel became a strong representative of fashion in modern times by redefining what athletic clothing may be used in the real world. He started with unique sports-inspired designs and created a brand that glorified nostalgia and uniqueness. His initial attention to the culture of basketball appealed to a generation that had been brought up in the vintage gym uniforms and high school style. Instead of making sportswear as an item of sheer functionality, he added to it the luxury of craftsmanship. This change enabled athletic wear to move easily out of the courts to the streets. Emanuel comprehended the emotional attachment that individuals have towards their sports uniforms when they are still young. He exploited this feeling by making a movement that made athletic style a fashion statement. Reinventing the Mesh Short Among the largest contributions that Emanuel contributed to the current athletic style is the ability to elevate the lowly mesh short into a high quality i…

Ksubi was established in Australia in the year 1999 with a rebellious spirit that instantly distinguished it among the conventional fashion houses. The brand was established by a team of creators and surfers, who defied the sleek culture of the industry. Ksubi also made its own lane with denim that is raw, has scars and is printed in bold colors without adhering to seasonal restrictions. The creators were of the opinion that fashion represented attitude and not perfection. The label emerged with a reputation of experimental fearlessness. The runway shows and campaigns were also unusual and usually shocked the viewers. This disruptive energy was made the keystone of the identity of Ksubi. Redefining Denim Culture Denim has been the core of success in Ksubi but the company used it as a platform to express themselves. Instead of selling clean and predictable jeans, Ksubi presented torn knees, overstated ripping, and crosses. These facts gained an immediate promotion in the world…

Palm Angels

Eric Emanuel and His contribution to the Modern Athletic Style.

The Visionary Idea that Made Ksubi a Streetwear Icon