A medical strategist is much more than an advisor. The person is also a visionary who will interpret clinical needs and transform them into business and technological opportunities that are quantifiable. Their activities start with an insight into how patients relate to the healthcare system and go further to pinpoint gaps that can be filled with the help of innovative technologies. The medical strategist sees the healthcare system in a broader ecosystem perspective instead of a limited viewpoint of the clinical system: the science, user experience, the economics, the regulatory mechanisms, and long-term adoption prospects of new solutions.
Their professionalism helps to make such complicated medical subjects tangible and relatable. To give an example, during the creation of an AI-driven imaging device by a startup, or with the introduction of a new digital workflow in the hospital environment, the strategist is the person who balances…