Founded in 2008, Moroka.30 was established by director Rob Fickling, a passionate and patriotic hunter who has a deep love for wild and remote places, especially backpack hunting. Rob’s dream of creating Moroka.30 had been brewing for many years, and he was determined to establish Australia’s first hunting gear brand that caters specifically to the unique needs of local hunters. While Australia boasts a diverse and distinctive landscape, Moroka.30 hunting gear is also well-suited for anyone around the world who seeks high-quality, innovative, lightweight, and durable gear.
The name Moroka.30 comes from the Moroka wilderness area in the Victorian Alps, which is known as a stronghold for Sambar deer. Situated within the breathtaking Alpine National Park, the Moroka River winds its way through a vast expanse of steep and secluded mountains, accessible only by foot. The “.30″ in the name holds a dual significance. Firstly, it pays homage to the magical 30” antler length, considered the benchmark for a mature trophy Sambar stag. Moroka.30 started as an online store, but with hard effort gradually expanded to include a head office and retail store in Carrum Downs, Victoria.