digital marketing

Whether you’re running a small, medium or large business, it’s extremely important to understand the importance of online product reviews. According to research, 87 percent of consumers read online reviews before they make a purchase decision. In this day and age, there are a number of scammers and fraudsters and this is the safest way for consumers to filter them out when browsing products online. With that said, it’s obvious that online product reviews should play an integral role in your marketing campaign. And in case you’re not convinced just yet, here’s what kind of marketing impact online product reviews make. It’s a reliable source of information As mentioned above, there are scammers out there who’d do anything to attract new customers. This is exactly why we get to see so many face infographics, questionable stories, and clickbait links on social media. The fact that anyone can post anything they want made consumers more suspicious when browsing for products. As a res…