digital marketing institute in nagpur

Running Google Ads without tracking conversions is a bit like running a shop without knowing which customers actually bought something. You may see clicks, impressions, and website visits. But what happened after the click? Did someone fill out your contact form? Did they call your business? Did they buy a product? Did they sign up for a course? Google Ads conversion tracking and GA4 help you answer these questions. GA4 records important actions as events and key events. You can then create Google Ads conversions from these GA4 key events and use the data for campaign reporting and bidding. If you are learning PPC, this is one of those skills that makes much more sense when you actually work through a real example. Quick Answer To track Google Ads conversions in GA4, first link your Google Analytics 4 property with your Google Ads account. Then make sure the important user action is being recorded as an event in GA4, mark it as a key event, and create a …